PGA tour golf NFTs coming to Tom Brady’s Autograph Platform
Autograph will tap into the golf league’s video and data archives to create NFT collectibles, with the help of Tiger Woods.
The PGA Tour is the latest storied sports league to enter the NFT space, today announcing a long-term pact with NFT startup Autograph—which was co-founded by NFL icon Tom Brady—to create officially-licensed digital golf collectibles.
Autograph plans to launch its PGA Tour NFTs in early 2023, tapping into the league’s decades-long trove of assets including video footage, data, and imagery from both current events and past competitions. Autograph’s announcement also points to rewards for PGA Tour fans, as well as exclusive access to both digital and real-world events.
Patrick Cassidy, Autograph’s Chief Marketing Officer, told Decrypt that the partners are still finalizing the look and feel of the NFTs. But while the use of video footage might suggest an NBA Top Shot-like approach to digital collectibles, he said to expect something that’s unique from other sports offerings in the space.
“Everything we're doing—we're trying to build something new in the space. We really feel like Autograph has an opportunity to pioneer a lot of these things. We're not trying to do what anybody else has done already”Patrick Cassidy
Golf legend Tiger Woods—already a member of Autograph’s Board of Advisors—will have a hand in shaping the PGA Tour’s NFT product. Woods has also previously released his own NFT collectibles through the company.
“We're going to lean on [Woods] in so many ways for how we can build and make the best product in the world around the best athletes in the world, and one of the most premier sports brands in the universe.”Patrick Cassidy
Autograph was announced in April 2021 and rolled out its first NFTs late last summer, with athlete-centric offerings from the likes of Brady, Woods, Simone Biles, Derek Jeter, and Wayne Gretzky—the last three of which are also on the company’s Board of Advisors.