USA USA 2 weeks ago

Nike unveils NFT platform


Footwear and apparel giant Nike has unveiled its latest foray into the nonfungible token (NFT) and metaverse space with the launch of an NFT marketplace named .Swoosh.

While .Swoosh is still in the beta phase, Nike announced that its “first digital collection” is set to launch on the Web3 platform in 2023, with the rest of 2022 devoted to growing the platform and user base.

Among the “virtual creations” to become available next year are digital sneakers, apparel, accessories and other collectibles. In addition, some will unlock benefits such as access to real-life products and events.

Following the first collection drop, members can enter a community challenge to win the opportunity to co-create a virtual product with Nike.

According to Nike, the winners of the challenge can earn an undisclosed amount of royalties on the virtual product they help co-create.

Ron Faris, general manager of Nike Virtual Studios, said .Swoosh offers a “gateway into a new digital arena,” while the Twitter post from Nike said the platform would help “onboard the next millions” into the “wonderful world of web3 and digital assets.”

“We are shaping a marketplace of the future with an accessible platform for the web3-curious,” he added.

In 2021, Nike entered the metaverse game through the acquisition of virtual sneakers and collectibles brand RTFKT. It also launched the virtual world Nikeland.

.SWOOSH uses similar tools and technologies but all three are different projects for the company.


footwear NFT platform Nike Swoosh
Recent News
ApeCoin Up 31% as Staking Nears, Bored Ape NFT Prices Rebound
2 weeks ago
ApeCoin (APE), the Ethereum-based token created for the growing Bored Ape Yacht Club ecosystem, is outperforming most major cryptocurrencies during the last week. It’s now up 31% over the past…
Big Eyes Coin could dominate the NFT Sector
2 weeks ago
Big Eyes Coin is a new cryptocurrency aiming to host a sustainable platform while facilitating growth for the DeFi ecosystem with an NFT collection. The meme token has ambitious plans…
New Elena Van Kohn Collection Lands on Opensea, Taking NFT Art up a Level
2 weeks ago
German painter Elena Van Kohn, noted for her Figurative Enigmatic Surrealism, has launched her new digital art collection, Dancing With Gravity, on Opensea. The critically acclaimed NFT art collection is…
Mattel Launches NFT Platform Via ‘Mattel Creations,’ Pivots From WAX To Flow Blockchain
2 weeks ago
Toy manufacturer Mattel is doubling down on their NFT pursuits, announcing the launch of NFTs on a new dedicated platform, ‘Mattel Creations,’ this week. In a press release obtained by…
Aussie Captain Pat Cummins Dives Into NFTs
2 weeks ago
Australian test and ODI cricket captain Pat Cummins has partnered with NFT marketplace, Rario, to let fans buy his exclusive digital collectables on a single platform. Rario had earlier partnered…
Magic Eden Eyes Gaming, Brand NFTs With Planned Polygon Support
2 weeks ago
Magic Eden began life as a Solana NFT marketplace about a year ago, and it quickly rose to dominance in that space. In August, the $1.6 billion startup embraced Ethereum,…
Copyright 2022