United Kingdom United Kingdom 2 months ago

Liverpool FC expands NFT fantasy sports partnership with Sorare

Sport

English soccer team Liverpool Football Club (Liverpool FC) is deepening its partnership with French company Sorare, which operates player-owned fantasy sports games that issue virtual collectible cards as non-fungible tokens.

The expanded partnership will see Liverpool FC and Sorare collaborate on “multimedia fan content and release new unique experiences for Reds fans and Sorare’s managers,” according to a Thursday (Sept. 22) press release.

“At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this club”

Ben Latty, Liverpool FC Commercial Director

Liverpool FC and Sorare first teamed up last year, launching digital cards of first-team players on Sorare’s platform, the release stated.

The partnership expansion is the latest in a series of milestones for Sorare, which now has over 2 million users worldwide and more than 280 partnering sports organizations, including La Liga, the Bundesliga, Serie A and Major League Baseball, per the release.

The average sale price of a Sorare NFT in August was $86.14, down from a peak of around $280 in March last year, Reuters reported Thursday.

NFT trading cards have proven popular among basketball fans, too, and the NBA has launched its own virtual collectibles that evolve in line with players’ performance as the season progresses.

The news comes one year after Sorare raised $680 million in a Series B funding round, bringing its valuation to $4.3 billion.

Venture capital (VC) investment in French startups doubled in 2021, from 5.1 billion euros (about $5 billion) to over 10 billion euros (about $9.8 billion). Sorare’s Series B was the top French VC fundraise.

Sources:

collaboration Liverpool FC soccer Sorare sport
Recent News
ApeCoin Up 31% as Staking Nears, Bored Ape NFT Prices Rebound
2 months ago
ApeCoin (APE), the Ethereum-based token created for the growing Bored Ape Yacht Club ecosystem, is outperforming most major cryptocurrencies during the last week. It’s now up 31% over the past…
Big Eyes Coin could dominate the NFT Sector
2 months ago
Big Eyes Coin is a new cryptocurrency aiming to host a sustainable platform while facilitating growth for the DeFi ecosystem with an NFT collection. The meme token has ambitious plans…
New Elena Van Kohn Collection Lands on Opensea, Taking NFT Art up a Level
2 months ago
German painter Elena Van Kohn, noted for her Figurative Enigmatic Surrealism, has launched her new digital art collection, Dancing With Gravity, on Opensea. The critically acclaimed NFT art collection is…
Mattel Launches NFT Platform Via ‘Mattel Creations,’ Pivots From WAX To Flow Blockchain
2 months ago
Toy manufacturer Mattel is doubling down on their NFT pursuits, announcing the launch of NFTs on a new dedicated platform, ‘Mattel Creations,’ this week. In a press release obtained by…
Aussie Captain Pat Cummins Dives Into NFTs
2 months ago
Australian test and ODI cricket captain Pat Cummins has partnered with NFT marketplace, Rario, to let fans buy his exclusive digital collectables on a single platform. Rario had earlier partnered…
Magic Eden Eyes Gaming, Brand NFTs With Planned Polygon Support
2 months ago
Magic Eden began life as a Solana NFT marketplace about a year ago, and it quickly rose to dominance in that space. In August, the $1.6 billion startup embraced Ethereum,…
Copyright 2022 nftrevolution.cloud